FIENDISH BEHAVIOR
ClIENT
Fiendish Behavior
by Safiya Nygaard
LOCaTION
Raleigh, NC
YEaR
2021 - 2022
WEBSITE
Fiendish Behavior is the merchandise and apparel line for YouTuber Safiya Nygaard. Known for her witchy aesthetic and tendency to wear black, Safiya has earned a reputation for "frankensteining" makeup products. This process refers to the combination of multiple types of a makeup product, such as lipstick, that results in a final "franken" item. The Fiendish Behavior line is an artistic visualization of Safiya's personal style juxtaposed with her flair for deconstructing makeup.
All images shown below are the property of Safiya Nygaard and SAFTY LLC
MEDIa
Digital Illustrations
Photoshop, Illustrator, Procreate
​
Clothing
Screenprint, Embroidery
DESCRIPTION
2 T-Shirts, 2 Tote Bags,
1 Hooded Sweatshirt
Guilltotine Shirt - Drop 1 - Death of a Lipstick
Guilltotine Shirt - Drop 1 - Death of a Lipstick
Lighter Hands Tote - Drop 1 - Death of a Lipstick
Guilltotine Shirt - Drop 1 - Death of a Lipstick
The Death of a Lipstick collection features imagery of lipstick tubes, some in various states of psuedo-distress. These scenarios are artistic interpretations of Safiya's reputation for deconstructing makeup products.
DEaTH OF a LIPSTICK
aNaTOMY OF a LIPSTICK
The Anatomy of a Lipstick collection also features imagery of lipstick tubes, but with a scientific component. These scenarios are artistic interpretations of Safiya's reputation for frankensteining makeup products.
MEDIa
Digital Illustrations
Photoshop, Illustrator, Procreate
​
Clothing
Screenprint, Embroidery
DESCRIPTION
2 Bucket Hats, 1 Hooded Sweatshirt, 1 pair of Sweatpants, 1 Cropped Long Sleeve, 2 Sticker Sheets
Black Bucket Hat - Drop 2 - Lipstick Anatomy
Purple Bucket Hat - Drop 2 - Lipstick Anatomy
Black and White Sticker Sheet - Drop 2 - Lipstick Anatomy
Black Bucket Hat - Drop 2 - Lipstick Anatomy
Train Crop Long Sleeve - Drop 3
Train Crop Long Sleeve - Drop 3
Logo Beanie - Drop 3
Train Crop Long Sleeve - Drop 3
MEDIa
Digital Illustrations
Photoshop, Illustrator, Procreate
​
Clothing + Blanket
Screenprint, Embroidery,
Sublimation
DESCRIPTION
1 T-Shirt, 1 Cropped Long Sleeve, 1 Crewneck, 1 Beanie, 1 Blanket
DEaTH OF a LIPSTICK II
The second Death of a Lipstick collection once again features imagery of lipstick tubes. These scenarios are artistic interpretations of Safiya's reputation for deconstructing makeup products.
POLYBaG OUTFIT
This trench coat and bucket hat are made from usedFiendish Behavior polybags. All Fiendish Behavior garments come in these bags when shipped to a customer, and these garments were created in order to divert waste.
MEDIa
Polyethylene Zip Bags
Sewing machine, thread